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Mazda TAKERI to Bow at 2011 Tokyo Motor Show
HIROSHIMA, Japan—Mazda Motor Corporation will showcase the global premiere of the Mazda TAKERI next-generation midsize sedan concept car at the 42nd Tokyo Motor Show.
Based on Mazda's new design language, 'KODO - Soul of Motion', the Mazda TAKERI is designed to express "an intuitive sedan identity" and "an overwhelming emotional beauty" as the latest platform for Mazda's breakthrough SKYACTIV TECHNOLOGY. TAKERI provides a supremely comfortable ride feel, thanks to the satisfying power of SKYACTIV-D and new lightweight and aerodynamic technologies. It also features the i-stop idling stop system and Mazda's first regenerative braking system. The regenerative braking system efficiently converts kinetic energy to electricity during deceleration, stores it in capacitors and then uses it to power the vehicle's electric equipment, thereby reducing load on the engine and saving fuel. Thanks to these electric devices, the Mazda TAKERI achieves excellent fuel economy.
The regenerative braking system represents Step Two of Mazda's Building Block Strategy. After renewing existing technologies, such as engines and bodies, Step One of the Building Block Strategy is idling stop technology (i-stop), Step Two is regenerative braking technology, and Step Three is electric drive technology (hybrid, etc.).
