With luxury manufacturers such BMW and Audi moving down the value chain, humdrum manufacturers such as Honda and Toyota have to shed their halo to stay afloat. Honda is one such company that is in the process of shedding the ‘sitting on the throne’ image and expanding its customer base. The Japanese automaker recently celebrated a landmark of 5,00,000 customers and hopes to double it by 2015. The lack of diesel engines is certainly a major...... Read full article